After 12 Years of Playoff Frustration, Reid Needs to Change his Offensive Philosophy

25 Jan

By Chris Murray

For the Chris Murray Report

Eagles head coach Andy Reid needs to make the Birds a more balanced team in 2011

Now that head coach Andy Reid and the Philadelphia Eagles are watching the Super Bowl from their La-Z-Boys at home thanks to their  first-round loss to the eventual NFC Champion Green Bay Packers, it’s time to engage in our annual rite of winter for the last 12 years—the “Why did this happen again?” ritual.

The only problem is that it’s the equivalent of watching the myriad of Gilligan’s Island episodes where they get this close to getting off of the island only to be thwarted by some goofy event that keeps them there.

To call the Eagles’ playoff futility during the Reid era a bad re-run is an understatement. As I walk around town, listen to all the noise on sports talk radio, and holla at all the bruhs at the pool hall, a lot of Birds fans are saying it’s time for Reid to go.

On one hand, I would say they’re probably right because Reid, while he has been a successful NFL head coach, has not taken this team beyond just being a perennial playoff contender. When you’re a fan of a team that hasn’t won any manifestation of the NFL championship in 50 years, just making the playoffs is not enough.

But for those of you who are looking to run Reid out of town on a rail, and I include in this group my girlfriend who believes he never should have been hired in the first place, forget about it. It ain’t gonna happen any time soon. Jeffrey Lurie and Joe Banner are satisfied with their ‘ol ball coach.

That said, I think that one way for the Eagles to end their era of playoff frustration is for Reid to change his offensive philosophy. The Eagles pass-happy offense has scored them lots of points and won them lots of games over the years, but in the playoffs the lack of a running game has always come back to haunt them because you can’t be one dimensional and expect to win a championship.

It’s easy to stop a team when you know what they’re going to do on every play. You would have thought the NFC Championship losses the team has suffered would have taught Reid that.

The one moment that symbolized Reid’s stubborn refusal not to incorporate the run, especially in big games, is immortalized in the archives of NFL Films. During the second quarter of the 2003 NFC Championship loss to the Carolina Panthers, then Panthers linebacker coach Sam Mills was telling his players to not worry about the Eagles running the ball: “Don’t give them any life in the running game because they don’t really believe they can run.”

Oddly enough in that game in which the Eagles lost 14-3, Eagles running back Duce Staley gained 79 yards on 13 carries, averaging 6.1 yards per while his backfield mate Correll Buckhalter had 11 carries for 48 yards, averaging four yards a pop. You can only wonder what would have happened if the Eagles really believed they could run and actually committed to it.

Moving forward to next year, the Eagles do have needs on both sides of the football, most notably on the offensive line. But even if the Eagles shore up the offensive line, will we see a balanced attack on offense? We should, but with Reid’s stubbornness you probably won’t.

All you need to do is look at what second-year running back LeSean McCoy managed to accomplish with a patchwork, often-times inconsistent offensive line. He averaged five yards per carry and gained over 1,000 yards. When he’s had the ball in his hands late the game, he has produced. What I like about “Shady” McCoy is that he wants the ball in his hands as a running back when the game is on the line.

What’s even more amazing is that it’s not like it hasn’t been successful during the few times in which Reid has stuck with using the running game. That was the case in the Eagles playoff run in 2006 with Jeff Garcia quarterbacking the team when Donovan McNabb was out for the season.

In 2008, after McNabb was benched in a loss to the Baltimore Ravens, the Eagles went 4-1 in the final five weeks of the season, made the playoffs and eventually went to the NFC title game when they decided to run the ball.

What really gets me is that even teams with terrible running games throughout the playoffs at  least tried to run the ball enough to maintain some balance. That was the case in the Packers’ win over the Eagles when rookie James Starks ran through the Eagles defense for 123 yards rushing.  Through the playoffs, the Packers managed to keep teams from pinning their ears back and attacking Aaron Rogers by utilizing Starks.

You can say all you want that Reid is not going to change his pass-happy style and you’re probably right. But if he doesn’t, we’ll be having the same conversation again for another few more years.

And Birds fans will still be stuck on the lonely island of 1960.

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One Response to “After 12 Years of Playoff Frustration, Reid Needs to Change his Offensive Philosophy”

  1. William Tucker January 26, 2011 at 3:08 pm #

    Offensive philosophy, or the poor application thereof, isn’t the Eagles problem.

    This season, Philadelphia finished 5th in the league in team rushing @ 145 yds/game. They finished 3rd in the league in scoring @ 27.4 yds/game. FWIW, Reid’s offensive strategy has worked extremely well over the course of his tenure.

    The Eagles’ actual problem is their defense is mediocre. They were mid-pack in total yards/game surrendered and rushing yards/game surrendered this season. They finished 23rd in scoring defense. The playoff game against the Packers illustrated this weakness, as the Eagles were actually lucky to be down just 11 points after 3 quarters. It’s kind of hard to call rushing plays when you’re behind big and time isn’t on your side. And it doesn’t help matters when your kicker misses two FG attempts.

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